DISCOVERY MEXICAN FOODS

BRIEF

Grow sales and distribution taking on the number one in the market, Old El Paso. All with a modest budget.

INSIGHT

Fajitas is a meal best shared. We also offered separates as well as kits to appeal to varying tastes.

THE IDEA

We promoted the idea of buying as much of whatever you really liked under the banner “Discover the perfect fajita”.

Spearheaded by the sponsorship of Come Dine With Me, we created a totally integrated campaign that included TV, posters, website and social media

RESULTS

  • Brand share +9%
  • Brand awareness + 25%
  • Campaign had a positive effect on distribution and shelf presence with key retailers