Welcome To The Impossible Dream

We’re passionate about creating digital content and broadcast advertising for food and drink brands. There is nothing we like more than developing ideas that fulfil a business owner’s or brand manager’s ambition. Everything we produce aims to encourage consumers to watch, join, share, click, call, taste and ultimately, buy.

Our Services

We believe content can be a powerful tool for brands when ideas are brave and the campaign is underpinned with a coherent distribution strategy and measurement framework. From brand planning, creative, production, media planning & buying and performance analysis, we offer our clients a cost effective, one-stop-shop, to delivering content that works.

We specialise in helping brands in the food and drink sector. We find that being a specialist gives us a greater understanding of the challenges a brand might face, from gaining or maintaining distribution, competing with own label to taking on the market leader with modest budgets.


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Our Experience

Our team of strategist, creatives and media planners and buyers have a passion for food and drink. We’ve helped some of the biggest names in FMCG… well, become the biggest names in FMCG.

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Our Blog

At The Impossible Dream, we’re always on the look out for new sources of inspiration in the food and drink sector, and we like to share what we learn with the world every month through our blog.

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Meet Some Of The Team

Matt McMinn

Managing Director

After traversing adland, from agencies both big and small, Matt set up The Impossible Dream to develop creative content for brands in the food and drink sector. Not only because it’s such a fertile area to create genuinely engaging content, but because he also, unsurprisingly, loves food and drink.

Paul Prince

Media Planner

Paul is a media strategist with a wealth of experience in the food and drink sector. Whether it’s developing an online strategy for a blue cheese brand, buying TV media for peanut butter or magazine space for a posh crisp brand, Paul knows his way around the media food aisle.

Jez Furlong

Creative Director

As creative director, it’s Jez’s job to put crayon to paper and bring ideas to life. Responsible for bringing James May and Fuller’s London Pride together, he’s also created great content for Discovery Mexican Foods, Saint Agur and Young’s Seafood. From creative development to directing, Jez’s talents are as long as they are wide.